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This livestock marketing toolkit, compiled by Bernadette Logozar and released in fall 2006, includes best management practice profiles, promotion materials, and a 17-page checklist that covers production costs, processing, pricing, food safety, advertising, PR, industry associations and where to find resources. Logozar, a native of Alberta, Canada, has adapted materials from the Alberta livestock producers for use in New York.
Logozar says producers often begin by selling to neighbors and friends. Among the tools she has gathered to help the farmers communicate with consumers are quick and easy recipes; nutrition facts; tips for how to cook grass-fed meats for best quality and flavor; Mediterranean and other regional-style recipes; and recommendations for pairing meats with wine, cheeses, and desserts. For customers who want to deal directly with the meat processors, the farmers can provide charts that illustrate and estimate the types and quantity of roasts, rounds and rib eyes one can expect from, for example, a 1,500-lb steer.
Although the current focus is on beef, pork, and lamb production, Logozar allows that interest may drive the project to include goats, poultry and other livestock; value-added on-farm processing; and fiber and hide processing.
The toolkit comes in a binder and costs $15 + $5 s/h. Call 518-483-7403 to order, or contact Bernadette at bel7@cornell.edu.