Resources
>
Marketing > Wholesale
Marketing
Some articles are in PDF format and require Adobe Acrobat Reader for viewing. Click
here to download the reader.
To navigate within this page more quickly, click on the links below.
Cooperative Marketing
| School Food Service | Other
Cooperative Marketing
School Food Service
http://media.cce.cornell.edu/hosts/agfoodcommunity/afs_temp2.cfm?topicID=81
Community Food Systems, Cornell University
http://www.cce.cornell.edu/farmtoschool/
Cornell University The Cornell Farm to School Program is a partnership of farmers,
suppliers, food service directors, farm organizations, and community members.
Through this partnership, they are developing strategies to increase the amount
of locally grown foods served by New York's school, college, and university food
services. The Farm to School Program also publishes
NY
Farm to School News, a 4-page quarterly newsletter that highlights the wide
variety of farm to school activities occurring throughout the state. It originated
as a publication for the Broome-Tioga Farm to School Workgroup, whose members
include food service directors, farmers, and representatives of Cornell Cooperative
Extension of Broome, Tioga, and Cortland Counties.
http://www.exnet.iastate.edu/Publications/PM1853A.pdf
Iowa State University Extension, June 2000
A publication on linking farms and local schools. The publication is targeted to producers and agriculture educators. Publication is in
PDF format.
http://www.ams.usda.gov/tmd/MSB/PDFpubList/InnovativeMarketing.pdf
U.S. Department of Agriculture Agricultural Marketing Service, February 2000
Publication about a pilot project in Florida that sold produce to local schools.
Publication is in PDF format.
Small Farmer Success Stories
U.S. Department of Agriculture Agricultural Marketing Service, July 1999
4 bulletins that describe a project through which a group of limited-resource growers in the northern Florida area formed a cooperative to market fresh produce to local school districts. The bulletins outline the experiences of the New North Florida Cooperative, now in its 3rd school year of operation. Bulletins are in
PDF Format.
http://www.ams.usda.gov/tmd/MSB/PDFpubList/localfarmsandschool.pdf
U.S. Department of Agriculture Agricultural Marketing Service This report summarizes
the educational highlights of the U.S. Department of Agriculture Small Farm/School
Meals Initiative Southeast Regional Workshop in an effort to help small farmers
and school food service buyers throughout the country explore how they might be
able to establish similar business relationships in their own communities.
http://www.fns.usda.gov/cnd/Lunch/Downloadable/small.pdf
School Lunch Program, Child Nutrition, Food and Nutrition Service, U.S. Department
of Agriculture A guide from the USDA Small Farms/School Meals Initiative on how
to connect small farms with local schools through town hall meetings. Publication
is in
PDF format.
Other
http://www.wholesalefarmersmarketnyc.com/
The New York City Wholesale Farmers' Market Study, initiated by the New York State Department of Agriculture and Markets with support from the U.S. Department of Agriculture, Agriculture Marketing Service, is exploring the need and potential for re-establishing one or more wholesale farmers' markets in New York City.
http://www.agnr.umd.edu/CES/Pubs/PDF/FS648.pdf
David J. Rada, James C. Hanson, University of Maryland Cooperative Extension
It is important that local farmers realize that produce does not sell itself -- they must sell it. A farmer's approach to sales is often the deciding factor in profitable wholesaling. A systematic approach to sales can help farmers manage their time, effort, and effectiveness and consequently increase sales. Publication is in
PDF format
